Samsung Digital Experience
Designing a Festival Experience for Samsung
At Immersiv Studios, we specialize in creating engaging, gamified experiences that connect audiences with brands in meaningful ways. When Lola Live invited us to design interactive activations for Samsung at the NOS Alive and MEO KALORAMA music festivals, we embraced the opportunity to develop something truly memorable.
To accomplish this, we developed two digital activations: a branded photo experience and an interactive video activity.
Activation #1 - Samsung Digital Photo Experience
Our team developed a custom photo app designed for festival attendees and featuring Samsung’s new Z Flip6.
Here’s how the photoactivation worked
- On-the-Spot Photo Capture
Samsung’s brand promoters, equipped with Samsung’s latest devices, approached festival participants who stood out with a unique style. They captured these moments in real time, providing an instant, personalized connection. - Instant Sharing and Voting Options
After their photo was taken, participants could share it instantly using Samsung’s Quick Share feature, sending it to friends or sharing it on social media. They could also send the photo to Samsung’s live gallery at the festival booth and enter it into the daily #SamsationalLook contest. - Daily Voting and Prizes
At the Samsung booth, attendees could view the live gallery of photos and vote for their favorite looks. Each day, the participant with the most votes won a pair of Galaxy Buds3, creating an engaging, on-site competition that encouraged more people to join in.
Activation #2 - Samsung Video Experience
To highlight the flexibility of Samsung’s Z Flip6 phones, we designed an interactive video experience that let festival attendees explore the phone’s features in a fun, hands-on way.
Here’s how the video activation worked:
- Influencer Participation
Influencers and content creators were invited to join the video challenge, capturing their #Samsational moments and boosting Samsung’s reach through their followers. - 30-Second Dance Video Challenge
Participants recorded a fun dance video using the Z Flip6, showing off the phone’s folding capabilities and unique design. - Quick Sharing for Maximum Exposure
Samsung’s Quick Share feature allows users to post their videos instantly with the tagline “Recorded on Samsung Z Flip6,” helping promote Samsung’s latest models.
Increasing Brand Engagement through Digital Activations
Samsung’s photo and video activations were popular with festival attendees, creating engaging, shareable experiences that matched the energy of the event. Key outcomes included:
- High Levels of Participation
Festival-goers enthusiastically joined in, using Samsung’s photo and video apps to capture memorable moments. This interactive experience generated high engagement throughout the event.
- Extended Social Media Reach
Participants shared their experiences on social media, helping Samsung reach a wider audience beyond the festival.
- Real-Time Data Collection
The app gathered valuable data on user engagement, providing Samsung with insights to refine and optimize future activations.
Opening Doors for Future Events
Samsung’s activations highlight how custom digital experiences can create stronger connections at live events. With interactive tools like photo and video apps, brands can create memorable interactions with their audience, broadening their reach and increasing their impact in real time.
If you’re looking to create digital brand activations and gamified experiences to engage your audience, our team at Immersiv Studios is ready to help.
Contact us
To learn more about our digital solutions and how we can bring your brand’s live events to life!