Virtual Try-Ons: Revolutionizing the way we shop

Gone are the days of mere product browsing; virtual try-ons introduce a new era of experiential shopping. In this article you will understand how, with the help of Augmented Reality (AR) you can instantly see yourself in different styles, colors, and sizes, making the shopping experience more convenient and personalized than ever before.

What are virtual try-ons?

Virtual try-ons are the technology experience that allows people to virtually try on products without physically wearing them. It uses AR to overlay virtual visuals onto the real-world environment captured through a device’s camera.

By using smartphones, tablets, or computers, you can see yourself wearing different products, such as clothing, accessories, or cosmetics, in real-time or through pre-captured images. Virtual try-ons provide an interactive and immersive experience, enabling customers to visualize how products look and fit before making a purchase decision.

These experiences can be seamlessly integrated into websites, social media platforms, or mobile apps, offering a wide range of benefits for both customers and brands. 

Industries and brands using virtual try-ons to increase sales

Virtual try-ons have gained popularity across various industries, revolutionizing the way customers engage with products. Let’s explore some key industries that use these experiences and remarkable examples of virtual try-ons and how they are reshaping the retail landscape.

1. Fashion Retail

Virtual fitting rooms have emerged as game-changers in the fashion industry. Shoppers can now virtually try on clothes and visualize how they look from every angle. By trying on different outfits virtually, customers can ensure a perfect fit and find styles that flatter their body types, leading to increased satisfaction and reduced returns.

For example, the online fashion retailer ASOS offers a virtual fitting room feature called “See My Fit.” It uses augmented reality to show how clothes will look on different body types.

woman using ASOS AR app to virtually try on a dress

The See My Fit tool on the Asos website.
Source: eCommerce News

2. Beauty industry

Virtual makeup try-ons have taken the beauty world by storm. Imagine being able to experiment with different shades of lipstick, eyeshadows, and complete makeup looks without actually applying any product. Virtual try-ons enable users to apply cosmetics virtually, empowering them to make confident purchasing decisions.

Sephora has integrated virtual try-ons into its mobile app using AR technology. Customers can try on a wide range of makeup products virtually, including lipsticks, eyeshadows, and foundations, to see how they look on their own faces

Virtual makeup try-on with Sephora's AR app

Sephora Virtual Artist App.
Source: Beauty Packaging

3. Footwear

The footwear industry has also adopted virtual try-ons. Customers can virtually try on shoes, sneakers, or boots, giving them a sense of how the footwear looks and fits on their feet.

Nike has introduced a virtual try-on feature in its mobile app called “Nike Fit”. By scanning their feet using the app, customers can get precise measurements and see how different shoe models would fit, helping them choose the right size and style. This helps them determine the right size and style before making a purchase.

An AR app showcasing virtual shoe try-on functionality

Nike AR try-on experience
Source: Wall Street Journal

Virtual try-ons: The Future of shopping

While they may not entirely replace traditional shopping, virtual try-ons are set to revolutionize the retail landscape, seamlessly blending with in-store experiences and online shopping to create an unparalleled fusion of convenience and personalization.

If you’re looking to create a virtual try-on for your brand, our team can help you develop the perfect AR experience.

Contact us to learn more about our services.

 

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