In the rapidly evolving world of e-commerce, staying ahead of the curve with innovative solutions is crucial for success. Resinscape, a brand specializing in resin accessories, recognized the need to enhance its online shopping experience to meet the demands of modern consumers. We collaborated with Resinscape to create an advanced virtual try-on augmented reality filter to bridge the gap between physical and digital shopping.
This cutting-edge technology aims to revolutionize how customers interact with products online, providing an immersive shopping experience that increases engagement, satisfaction, and sales.
Resinscape, a brand known for its resin accessories, faced a challenge in its online sales. Customers were hesitant to make purchases without being able to try on the products, leading to low conversion rates and high return rates. The absence of a hands-on shopping experience created a barrier between the brand and potential buyers.
To address this issue, we created a cutting-edge virtual try-on augmented reality filter for Resinscape. This innovative technology allows customers to visualize how different resin accessories will look on them in real time using their smartphone cameras. By integrating this AR filter on Resinscape’s social media platforms, customers could easily try on earrings from the comfort of their homes.
The introduction of the virtual try-on AR filter transformed Resinscape’s online shopping experience. The brand saw an increase in online sales within the first three months of implementation. Customer engagement on social media skyrocketed, with users sharing their virtual try-ons and driving organic traffic. Additionally, the return rate dropped, as customers were more confident in their purchases. Overall, the AR filter not only enhanced customer satisfaction but also significantly boosted Resinscape’s online presence and sales performance.
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