To promote Samsung’s new Z Flip 6, Z Fold 6, and Galaxy Buds3 Pro, we designed engaging brand activations that combined gamification with advanced technology. At NOS Alive, we created interactive experiences that highlighted the unique features of these devices while captivating and involving attendees. Our activations effectively showcased Samsung’s innovations and left a lasting impression on participants.
Client
The challenge
The primary challenge was to create a series of digital brand activations that would captivate and engage attendees at NOS Alive while highlighting the features of the just-released Samsung Z Flip 6, Samsung Z Fold 6, and Samsung Galaxy Buds3 Pro.
Galaxy Club Activation
This activation allowed participants to experience the new Galaxy Buds3 Pro and record their videos using the Samsung Z Flip 6. The recorded videos were finalized with a custom frame and a packshot at the end, and participants could share their creations on their phones using Samsung’s QuickShare feature.
Steal the Look Activation
Promoters walked around the event, capturing photos of attendees with unique and standout fashion looks. With consent, the photos were instantly uploaded to a gallery at the Samsung booth. Participants could also vote for the best look at the booth, and at the end of each day, the best look would win a pair of the new Galaxy Buds3 Pro. Participants could share their framed photos via QuickShare.
Flip the Image Activation
In this interactive game, participants used a Samsung Z Fold 6 to spot differences between images within a set time. Their performance was displayed in real-time on a leaderboard. The person who was in first place at the end of the 3 days would win one of the newly released phones.
The Impact
Our activations at NOS Alive created a dynamic and engaging environment that highlighted Samsung’s latest technology and commitment to enhancing user experiences. By generating personalized and shareable content, we amplified Samsung’s presence beyond the event through social sharing. Involving participants in hands-on activities that showcased the practical benefits and innovative features of the new devices, Samsung strengthened brand loyalty and left a memorable impact on the audience.
The strategic use of advanced technology for Samsung at NOS Alive through these digital activations effectively engaged festival-goers, showcased their latest innovations, and reinforced their brand as a leader in cutting-edge mobile technology.
An average of
0
0 +
Over