To promote the ibis music brand at Rock in Rio, we developed engaging activations that emphasized ibis’s musical connection. We designed a VR rhythm game where attendees could compete using ibis’s signature music, creating an immersive and entertaining experience. Additionally, we implemented a QR code-based game that personalized cocktail recommendations based on participants’ answers, with the chosen cocktails available for pickup at the bar. These activations effectively highlighted ibis’s musical identity and offered memorable, interactive moments for festival-goers.
The primary challenge was to create impactful and engaging brand activations that would capture the essence of ibis’s music brand and resonate with the diverse audience at Rock in Rio. We needed to develop experiences that not only entertained but also aligned with ibis’s musical theme and encouraged active participation.
We developed a VR rhythm game where participants competed using ibis’s signature music track. The game offered an immersive and competitive environment, increasing the attendees’ connection to the ibis brand and creating positive associations through a fun and interactive experience.
The QR Code-Based Game at Rock in Rio offered a personalized and engaging experience for festival-goers. Participants scanned a QR code with their smartphones, leading them to a fun quiz. Based on their answers, they received personalized cocktail recommendations.
These custom cocktails could be picked up at the bar, adding an extra layer of interaction and enjoyment. This activation entertained attendees and highlighted ibis’s commitment to unique and satisfying guest experiences, reinforcing the brand’s musical and hospitality values.
At Rock in Rio, these activations highlighted Ibis music brand and created a strong connection with festival-goers. By leveraging immersive technology and personalized interactions, we showcased ibis’s musical identity and left a lasting impression on attendees.
These activations created a dynamic, interactive environment that captured the essence of Ibis’s music brand, strengthened brand loyalty, and left a memorable impact on the diverse Rock in Rio audience.
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