To promote the ibis music brand at Rock in Rio, we developed engaging activations that emphasized ibis’s musical connection. We designed a VR rhythm game where attendees could compete using ibis’s signature music, creating an immersive and entertaining experience. Additionally, we implemented a QR code-based game that personalized cocktail recommendations based on participants’ answers, with the chosen cocktails available for pickup at the bar. These activations effectively highlighted ibis’s musical identity and offered memorable, interactive moments for festival-goers.
A great brand activation pushes innovation boundaries, delivers exceptional experiences, and creates lasting impressions that drive customer engagement. This is essential especially for the competitive landscape of music festivals, where numerous brands cry out for attention, which makes capturing customers’ interest crucial.
Gillette, the official razor blade of the 2022 Lisbon Rock in Rio festival, sought a solution to enhance their presence. Discover below how Immersiv developed an engaging game that aligns with Gillette’s messaging, creating a memorable experience for festival-goers.
We developed an augmented reality game (AR) using Spark AR as a filter for Gillette to use not only at Rock in Rio but also across their social media channels.
The game prompts players to move their heads and catch as many Gillette razors as possible within a 30-second timeframe. Those who surpass Gillette’s predefined score would earn prizes, including products from the Gillette line.
The falling razors in the game represent various Gillette product lines, providing users with an interactive introduction to the brand’s diverse range of products.
The game achieved tremendous success, drawing a continuous stream of enthusiastic customers eager to participate and win prizes. It created an unforgettable experience, leading to repeated visits from many customers who also brought along their friends to try the game as well.
Moreover, the game was designed to allow for post-event utilization on Gillette’s social media platforms, generating amazing engagement with potential customers and resulting in long-lasting benefits beyond the event itself.
The outstanding outcomes surpassed Gillette’s expectations, effectively accomplishing our goal of delivering a remarkable customer experience while simultaneously educating them about Gillette’s products.
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