We kicked off our first webinar with an engaging discussion about the transformative potential of Extended Reality in shaping marketing strategies, featuring insights from João Baptista, marketing expert and founder of The Institute for Tomorrow, and Christopher Lafayette, technologist and humanitarian focused on AI, immersive technology, and ethics. The session offered a mix of thought leadership, […]
In a crowded digital landscape, how can brands grab Gen Z’s attention? This tech-savvy generation, raised in a world of instant information, has a notoriously short attention span. To cut through the noise, marketers must embrace innovative strategies that go beyond traditional advertising—and one of the most exciting approaches is immersive brand experiences. What Are […]